Our Story
What began as an idea soon evolved into a full-time dream for best friends Dawn Siewert and Darren Losee. Dawn took the first leap of faith, fully committing herself to start Urban Toad Media, while Darren contributed his nights and weekends. Soon after, they were both working as a full-time team from their office in downtown Fargo.
Urban Toad Media offers a broad spectrum of graphic design, brand identity design, advertising and marketing services and professional photography. In the past 11 years, they have provided F-M area clients with outstanding work enabling their businesses to thrive.
Feeling there was a void in the area's publications for men, Dawn and Darren harnessed past experience with magazine design, publishing and professional photography to create one of Urban Toad Media’s most well-known undertakings — The Good Life Magazine. Highlighting the different sides of Fargo-Moorhead's most recognizable or under-appreciated men, the publication has grown in recognition since its first issue hit the racks in 2013.
Whether they’re working with each other, their writers or their clients, Dawn and Darren always manage to keep work fun, lighthearted and meaningful.
The Creative Team
Co-founders of Urban Toad Media. We love what we do! No job is too big or too small. From business cards to billboards we do it all.
Dawn Siewert
Graphic Designer
The platinum blonde hair. The glasses. The cats. Dawn stands out for many reasons, including her design skills, honesty and ambitious work ethic. An experienced graphic designer, she’s a stickler for details and has contributed to the Fargo design scene for 18 years. Dawn is co-founder, co-owner and co-editor of Urban Toad Media and The Good Life Magazine. Outside of work, she loves to travel, draw, journal and roller-skate.
Darren Losee
Photographer
A self-professed hockey fanatic, sock junkie and shoe hoarder, Darren's humorous and compassionate personality permeates his everyday work. A professional photographer for 16 years, he has photographed everything from professional sports teams to world-famous musicians, high-profile clients to products with high alcohol content. Darren is co-founder, co-owner and co-editor of Urban Toad Media and The Good Life Magazine.
